Trinati, a young mother, is challenging the stigma surrounding breastfeeding in public by openly breastfeeding her 17-month-old daughter wherever necessary. “I never refuse to give my children what they need,” she says. Despite enduring disapproving looks and even being sent to the wardrobe by some store staff, she refuses to apologize.

To make her point, Trinati asked her son to photograph her breastfeeding at Costco, explaining, “I never want to forget the lengths we go as mothers to make sure our children are well cared for.” She posted the image on Instagram to promote the normalization of breastfeeding in public.

Critics, including friends and family, often ask her, “How long are you going to do this?” Her response: “As long as she needs me!” Frustrated by the sexualization of the act, she says, “Right now, they belong to my daughter to feed on.”

Her message is clear: breastfeeding is natural, not shameful, and certainly not sexual.